Ⅰ、Program features

Starting from the requirements of "solid foundation, wideranges, high quality", we will cultivate comprehensive management talents with solid theoretical foundation, strong adaptability, outstanding practical ability and international vision for modern industrial and commercial enterprises and various economic management organizations. We will guide students to master the basic theories of economics and management, understand the knowledge system in business administration and have professional practice ability, cultivate their thinking and the ability of scientifically discovering,studying and solving problems, andhelp them establish a good sense of innovation and entrepreneurship. Students shall have excellent learning, communication and organizational leadership abilities, have good moral, humanistic quality and social responsibility awareness, and become a competent high-level professional management talents with academic research ability in enterprises and various organizations.

Ⅱ、Directions

After entering school, students shall be cultivated according to the Business Administration Discipline, and shall enter the professional cultivation stage after the fourth semester.

The Business Administration Discipline have the following majors:

1. Business administration

2. Marketing

3. Accounting

4. Human resource management

Ⅲ、Liberal courses

The liberal courses have a total of 61 credits.

Ⅳ、Professional basic courses, 55 credits

1. The professional basic compulsory courses have a total of 26.5 credits.

2. The professional basic optional courses have a total of 28 credits.

See the plan table.

Ⅴ、Professional courses have 28 credits

See the plan table.

Undergraduate Program of Business Administration

Ⅰ、Objectives

Students of the majorshallface the frontier areas of business management theory and practical development, firmly master the basic theories and methods of modern management, principles of economics, business management, and the qualitative and quantitative analysis techniques for investment projects, enterprises, industries, regions and macroeconomics. Students shall be familiar with China's corporate management, industrial investment, scientific and technological innovation and entrepreneurship related measures, policies and regulations, and related industrial practices and rules, and focus on the theoretical and practical study of the general rules of industrial and commercial enterprise project planning and investment and financing, venture capital, equity investment and innovation and entrepreneurship activities; master the basic knowledge of cross-border management, international business and business negotiation, business management basic skills, and be familiar with international business rules and practices. Students shall be cultivated to work on the comprehensive management positions for planning and investment management departments of state organs and various enterprises and institutions, banks or non-bank investment institutions, innovation and entrepreneurship services and management institutions, foreign-funded enterprises and foreign-related enterprises. They shall become high-level business management practice talentswho have spirits of innovation and entrepreneurship, practical ability, an international vision, research ability, solid foundation and strong plasticity.

Ⅱ、Requirements

The major is aimed at serving the needs of national and local economic and social development. It adheres to the scientific, innovative and open educational concept, and uses indoor and practical teaching as a means to enable students to master the basics of economics, management, innovation, entrepreneurship, investment and international business. Students shall master the ability to apply the theory of the major and related technical methods to analyze and solve practical problems in the field.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and methods of management, economics, and modern business management.

2. Master the qualitative and quantitative analysis techniques of corporate management.

3. Be Familiar with the relevant measures, policies and regulations of corporate management and investment management in China.

4. Have basic skills in interpersonal communication and analysis to solve practical problems in business management.

5. Have strong self-learning ability and master the ability and method of independent acquisition, digestion and application of new knowledge.

6. Have strong analytical ability to solve practical problems and strong information collection and processing and computer application capabilities

7. Basically master a foreign language, be able to read foreign books and periodicals of the major, and have certain international academic communication skills.

Ⅲ、Major discipline and core courses

Major discipline:Business administration

Core courses:Management, Human Resource Management, Microeconomics, Basic Accounting, Economic Law, Macroeconomics, Financial Management, Entrepreneurship Management, Economic Statistics, Corporate Strategy Management, Marketing Management, International Business Management, Operations Research, Introduction to Capital Markets, Technical Economics B, Corporate Entrepreneurship, Asset Valuation, Venture Finance, Investment Project Feasibility Study, Venture Capital, Business Ethics, Investment Economics; International Finance, International Economic And Technological Cooperation, International Business Law, International Business Negotiations, Business Etiquette, International Trade Practice, International Settlement, etc.

Main practices: Engineering training, management business understanding internship, basic accounting simulation experiment, innovation and entrepreneurial simulation training, international business simulation experiment, international business comprehensive training, investment project planning and analysis simulation experiment, graduation thesis ofbusiness management .

Ⅳ、Features and directions

Features: On the basis of comprehensively mastering the basic theories and skills of business administration, students shall becultivated to get employed in the planning, investment and financing, venture capital, equity investment departments in industrial and commercial enterprises, and be cultivated to have innovative entrepreneurial services and management capabilities;With basictheory and skills of international business management, students shall becultivated to get employed in foreigntrade and economic management departments, foreign-funded enterprises and institutions in international business management; academically, we emphasize the coverage of basic theories and methodology and the application of analytical tools in order topave the path and lay a solid foundation for students' career development.

Directions:Business administration, international business.

Ⅴ、Period of schooling

Four years in general.

Ⅵ、Award of degree

Bachelor of Management.

Ⅶ、Qualification standards for graduation

1．Have a good ideological and moral quality, conform to the college's moral education and sports requirements.

2．Passallthe courses specified in the program, and obtain the total credits of 162 required by the major, of which the theoreticalcourses are 142 credits and the practicalcourses are 20 credits.

3．Obtain 8 credits for the extracurricular training program.

Guiding teaching plan for the Business Administration major

Practice teaching schedule for the Business Administration major

Allocation of hours and credits for the Business Administration (120201K) major

Undergraduate Program of Marketing

一、Objectives

The major is aimed to cultivate the applied and interdisciplinary talents who meet the needs of socialist modernization and future development of society and science and technology, have harmonious development of morality, intelligence, physical body and aesthetics, as well as a healthy personality, master modern marketing theories and methods, have modern humanistic qualities and scientific literacy, as well as innovative entrepreneurship and practical ability,are able to work in the sales, marketing, market research and marketing management departments of various industrial and commercial enterprises, governmental bodies and public institutions.

二、Requirements

Students of the major shall master the basic theories and knowledge of management and marketing management, accept basic training in marketing management, and master the knowledge and skills of marketing management concepts, market segmentation, market selection, market positioning and marketing strategies.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and methods of management, economics, and modern business management.

2. Master the qualitative and quantitative analysis techniques of corporate management.

3. Be familiar with the relevant measures, policies and regulations of corporate management and investment management in China.

4. Possess the basic skills in interpersonal communication and analysis to solve practical problems in business management.

5. Have strong self-learning ability and master the ability and method of independent acquisition, digestion and application of new knowledge.

6. Have the strong analytical ability to solve practical problems and strong information collection and processing and computer application capabilities

7.Basically master a foreign language, be able to read foreign books and periodicals of the major, and have certain international academic communication skills.

三、Major discipline and core courses

Major discipline: Management

Core courses:Management, Microeconomics, Macroeconomics, Economic Statistics, Basic Accounting, Corporate Strategy Management, Financial Management, Marketing, International Business Management, Operations Research, Economic Law.

Main practices: Engineering training, management understanding internship, basic accounting simulation experiment, innovation and entrepreneurship simulation training, international business simulation experiment, graduation thesis ofmarketing management.

Majorexperiments: Marketing management comprehensive decision-making simulation experiments.

四、Features and directions

Students of the major shall have a knowledge based in management and economic theories, master the modern marketing management knowledge, including marketing research, marketing strategy planning, marketing organization and design, consumer behavior analysis, distribution network design and management, promotion and brand management, and new media marketing, and cultivate their ability to engage in enterprise marketing management practices through case study and practical teaching.

五、Period of schooling

Fouryears in general.

六、Award of degree

Bachelor of Management.

七、Qualification standards for graduation

1. Have a good ideological and moral quality, conform to the college's moral education and sports requirements.

2. Passallthecourses specified in the program, and obtain the total credits of 162.5 required by the major, of which the theoreticalcourses are 142.5 credits and the practicalcourses are20 credits.

3..Obtain 8 credits for the extracurricular training program.

Guiding teaching plan for the Marketing major

Practice teaching schedule for the Marketing major

Allocation of hours and credits for the Marketing (120201K) major

Undergraduate Program of Accounting

一、Objectives

The major is aimedto cultivate senior interdisciplinary talents of business administration and financial accounting with innovation spirits, practical ability and international vision, who meet the needs of socialist modernization and future social economic and scientific and technological development, have harmonious development of morality, intelligence, physical body and aesthetics, as well as a healthy personality,bear conscience and social responsibility,are innovative, practical and international, possess sound professional knowledge of economics, management, accounting, financial management,are familiar with the laws and regulations and accounting standards related to the management of industrial and commercial enterprises, accounting work and financial markets in China, and can further study in relevant majors, or are competent in accounting and financial departments in enterprises and administrative institutions.

二、Requirements

Students of the major shall master the basic knowledge of accounting and financial management, accept the basic training in financial and accounting decision analysis, and aim at serving the major needs of national and local economic and social development. Weare committed to being scientific, innovative and open. The major uses indoor teaching and practical teaching asa means to enable students to master the basic knowledge in economy, management, accounting, etc., and to have the ability to apply the theory and related technical methods to analyze and solve practical problems.

Graduates should have the following knowledge and abilities:

1. Master the basic theories, methods and skills in economics, management, accounting, and finance.

2. Be familiar with the laws, regulations and accounting standards of accounting, finance, taxation and financial affairs in China.

3. Master the skills of accounting, management and control, and understand the theoretical frontiers and development dynamism of the accounting and financial disciplines.

4. Have strong linguistic and literary expression, interpersonal communication, access to information, and the ability to analyze and solve practical problems in business management, financial management, and financial affairs.

5. Have a strong self-learning ability, master the ability and method of independent acquisition, digestion and application of new knowledge, master financial management, financial qualitative and quantitative analysis methods.

6. Havea strong abilityof analyzing and solving practical problems,information collection and processing and computer application, and be able tomeet the needs of corporate accounting informationization, master the basic methods of literature retrieval and data query, and have scientific research and practical work ability.

7. Basically master a foreign language, be able to read foreign books and periodicals of the major, and have certain international academic communication skills.

三、 Major disciplines and core courses

Major disciplines:Business Administration, Economics.

Core courses:Management, Human Resource Management, Microeconomics, Basic Accounting, Economic Law, Macroeconomics, Financial Management, Entrepreneurship Management, Economic Statistics, Corporate Strategy Management, Marketing Management, International Business Management, Operations Research, Intermediate Financial Accounting, Management Accounting, Cost Accounting, Auditing, Tax Law, Financial Statement Analysis, Corporate Finance, Financial Markets and Financial Institutions, Advanced Financial Management, Economic Law, Econometrics, Investment Banking, Internal Control and Risk Management, Fixed Income Securities, International Finance, etc.

Main practices: Engineering training, management business understanding internship, basic accounting simulation experiment, financial management simulation experiment, accounting firm financial elite training, graduation thesis ofaccounting professional.

四、Features and directions

Students of the major shall have a knowledge base of management and economics, systematically master the knowledge of CPA, including financial decision-making and management theory and methods, basic accounting, basic methods and skills, cost and management accounting, the accounting system development and design, tax law, financial statement analysis, auditing, strategy and risk management. Students shall also have the ability to engage in business administration and financial accounting through case study and practical teaching. The major is characterized by "orientation of management, practice, operation and future", and aims to cultivatecomprehensive management talents with reasonable knowledge structure, strong practical ability, high professional ethics, international vision, business and management skills. Students shall have an extensive knowledge base in management and economics, and master the theories of financial management, accounting, corporate finance, advanced financial management, financial markets and financial institutions, internal control and risk management, and investment banking and fixed income securities,master the qualitative and quantitative analysis methods in financial affairs, and be able to continue their study in relevant majors, or to work in the financial departments of financial institutions, enterprises and public institutions.

Directions:financial accounting, finance and banking

五、Period of schooling

Four years in general.

六、Award of degree

Bachelor of Management.

七、Qualification standards for graduation

1．Have a good ideological and moral quality, conform to the college's moral education and sports requirements.

2．Passallthecourses specified in the program, and obtain the total credits of 162 required by the major, of which the theoreticalcourses are 142 credits and the practicalcourses are 20 credits.

3．Obtain 8 credits for the extracurricular training program.

Guiding teaching plan for the Accounting major

Practice teaching schedule for the Accounting major

Allocation of hours and credits for the Accounting major

Undergraduate Program of Human Resource Management

一、Objectives

The major is aimedto cultivate applied high-level talents who meet the needs of socialist modernization and the future development of society and science and technology, have the harmonious development of morality, intelligence, physical body and aesthetics, as well as a healthy personality, master the basic theories and methods of modern management science, economics and modern corporate management, systematically learn and master the basic theories, methods and techniques of modern human resource management, and engage in human resource development and management in various enterprises and public institutions, governmental bodies at all levels and other organizations.

二、Requirements

Students of the major shall master the basic knowledge of management and human resource management, accept basic training in human resource management, master the knowledge and skills of human resource planning, recruitment, training, performance appraisal, salary management and labor relations.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and methods of management, economics, and modern corporate governance.

2. Master the qualitative and quantitative analysis techniques of corporate governance.

3. Be familiar with the relevant measures, policies and regulations of corporate governance and investment management in China.

4. Have basic skills in interpersonal communication and analysis to solve practical problems in corporate governance.

5. Have a strong self-learning ability and master the ability and method of independent acquisition, digestion and application of new knowledge.

6. Have a strong analytical ability to solve practical problems and strong information collection and processing and computer application capabilities

7.Basically master a foreign language, be able to read foreign books and periodicals of the major, and have certain international academic communication skills.

三、Major discipline and core courses

Major discipline: Management

Core courses: Management, Microeconomics, Macroeconomics, Economic Statistics, Basic Accounting, Corporate Strategy Management, Financial Management, Marketing, International Business Management, Operations Research, Economic Law.

Main practices:Engineering training, management understanding internship, basic accounting simulation experiment, innovation and entrepreneurship simulation training, international business simulation experiment, graduation thesis ofhuman resource management .

Major experiments:Human resource management scenario simulation experiment.

四、Features and directions

Students of the major shall have a knowledge base of management and economics, systematically master modern human resource management knowledge, including human resource training and development, organizational design, performance evaluation, wage management, leadership and communication, and have the ability to engage in corporate human resource management through case study and practice teaching.

五、Period of schooling

Four years in general.

六、Award of degree

Bachelor of Management.

七、Qualification standards for graduation

1．Have a good ideological and moral quality, conform to the college's moral education and sports requirements.

2．Passallthecourses specified in the program, and obtain the total credits of 163 required by the major, of which the theoretical courses are 143 credits and the practicalcourses are 20 credits.

3．Complete 8 credits for the extracurricular training program.

Guiding teaching plan for the Human Resource Management major

Practice teaching schedule for the Human Resource Management major

Allocation of hours and credits for the Human Resource Management major