The National MBA Education Steering Committee announced the winners of the award of the “National 100 Excellent Management Cases” on September 10, 2019. Three cases of the School of Management, Jilin University were selected into the “National 100 Excellent Management Cases”, setting a new record again.

The three cases are:

Authors: Yu Haiqing and Che Ruolin

Case: Gain and Loss of “Cash-Out Idealism” --- Smartisan’s Social Media Marketing Strategies

Authors: Zhang Yue and Liu Wanqing

Case: Breakthrough Innovation: Feidai’s Myth of Innovation Agility

Authors: Gui Suishan and Liu Shanshan

Case: Exploration of the Cultural Development Path: Company Culture Building of NCFE

The National MBA Education Steering Committee has been holding the selection of the “National 100 Excellent Management Cases” since 2010 for ten years. It is the highest honor for management cases in China. In 2012, the Ministry of Education announced the “Third-Round Discipline Evaluation Index System”, which officially included the “National 100 Excellent Management Cases” in the evaluation criteria (Item C5). This year, the committee received 930 cases from 134 institutions, and selected three cases into the “National 100 Excellent Management Cases (Key Cases)”, 101 cases into the “National 100 Excellent Management Cases”, 31 cases into the “National 100 Excellent Management Cases (Micro Cases)”, and 18 cases into the “National 100 Excellent Management Cases (of Projects in Western China)”.

The Case Room Series Lecture—“Writing Characteristics and Thoughts of Research Cases and Pedagogic Cases” (Associate Professor Yu Yang, School of Management, Jilin University)

The Case Room Series Lecture—“Development Experience and Skills of the National 100 Excellent Management Cases” (Associate Professor Cheng Guisun, East China Normal University)

The Case Room Series Lecture—“Growth and Inspiration in Case Studies” (Associate Professor Zhang Yue, School of Management, Jilin University)

The School of Management of Jilin University actively explores a new path for the MBA training model, attaches importance to and strengthens case teaching and practical education, and has formed a case teaching system featuring “original case development and research + branded annual case competition + practical training with corporate cases”. In 2019, the MBA Case Center of the School of Management and the Graduate Union of Jilin University jointly launched the “Case Lecture Room” series lectures to provide support for gathering, editing and writing excellent cases and carrying out in-depth case studies. During the appraisal and selection of the “National 100 Excellent Management Cases”, a total of 29 cases of the School of Management of Jilin University made into the “Case Library of China Management Case Sharing Center”. The encouraging results once again demonstrated the rapid development of our MBA case teaching system, and would also boost the “Fifth-Round Disciplinary Evaluation”, which would contribute to building a better case teaching system.

Cases Center of the School of Management, Jilin University

September 11, 2019